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Viral Marketing / Social Networking

How easy is it to do business with you? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. It is claimed that through Social Networking a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behavior.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, it's called "viral marketing." Key Viral Marketing strategies offered:

  • Gives away products or services
  • Effortless transfer to others
  • Scales easily from small to very large
  • Exploits common motivations and behaviors
  • Utilizes existing communication networks
  • Takes advantage of others' resources

Social Networking dictates that a business needs to make it a pleasurable experience, easy to locate, and quick in finding what you need to keep customers coming back.