a part of:

Developing Your Business

In today’s information media oriented market, a clearly defined internet marketing strategy cannot be overlooked or done as an aside. A good storefront is only half the equation. The consumer base must know where you are located and be encouraged to visit and return.

Many business owners create a simple website without any thought to the powerful tool the Internet is. The website is static and looks boring; it looks more like a menu than anything else. Today’s consumer does not have time for anything that does not interest them. Even if the website’s content is relevant, if the website bores them they will not stay on the site and will not visit your business.

Another key area where many businesses falter is not taking the time to properly build a plan is the most important aspect of any business decision. Marketing plans, business plans and developing recruitment and customer retention strategies are essential stages in developing your business to its full potential. It costs less in the long run to have a professional service compile all the budgeting and marketing plans if the owner is unable to. The old adage “If you fail to plan, you plan to fail.” is no less true in today’s market.

By: Flory Frank Toto IV